Case Study: $50K Job from a $600 Ad Spend in the Trades Industry

Industry: Landscape design and construction

Project Value: $50,000
Profit Margin: 30%
Ad Spend: $600/month
Platform Focus: Instagram + Google Ads
Strategy: Full-funnel video content for lead generation

golden Opportunity for the Trades

The trades industry is sitting on a goldmine - and most don’t even know it. While plumbers, electricians, and contractors are busy doing great work, they’re missing out on the biggest opportunity to grow their business: social media.

Most tradespeople rely on word of mouth or outdated advertising, leaving platforms like Instagram and YouTube untouched - even though that’s exactly where modern homeowners are spending their time.

This case study shows what happens when a skilled trades business steps into the digital space with the right video content and lead gen strategy.

🔍 The Challenge

Our client - a growing trades business, knew they offered a premium service but struggled to generate consistent, high-quality leads beyond referrals.

They had the skills. They had the team. They just weren’t visible.

🎯 The Strategy

We developed a video-first content funnel that would:

  • Build credibility on Instagram with short-form video

  • Direct clicks to a high-converting website

  • Capture leads through a simple, professional funnel

The content was designed to educate, showcase real projects, and build trust fast — a key factor in the trades where reputation is everything.

We repurposed this video content across Instagram, Google Ads, and their website — giving it maximum mileage and ROI.

💰 The Results

One standout lead came through an Instagram ad → viewed the content → Sent a DM on Instagram → directed to website → closed into a $50,000 project.

Key Numbers:

  • Instagram Ad Spend: $200

  • Google Ads Spend: $400

  • Total Marketing Cost: $600/month

  • Closed Deal Value: $50,000

  • Profit Margin: 30% ($15,000 profit from a $600 investment)

🚀 Why This Works

The trades industry isn’t saturated on social - yet. That means smart businesses can dominate their market by showing up with clean, professional, and consistent video content.

This client proved it’s not about being flashy - it’s about being seen.
And when your work speaks for itself on video? Leads trust you before they even pick up the phone.

🛠 Ready to grow your trades business with video?

I help tradespeople turn video content into real revenue. Let’s build a lead gen system that works while you’re on the job.

👉 Book a free strategy call and let’s talk about your business.