Blue collar authority
We help trades business grow on social media with premium marketing.
Do you want to stand out from your competition in your local region?
For over a decade, we directed commercials and content for brands such as cuisinart, air canada, & sony.
Through our early experience working with some of canada’s largest brands, we fell in love with telling captivating stories.
We now work with trades founders to produce cinematic brand marketing that drives revenue for their business.
Our Goal:
To help you grow your business without needing to rely on word of mouth… wasting hours capturing and posting on social media.
The Problem
Most trades businesses hire remote marketing agencies who use generic iPhone content in their ads and social media content.
The problem is that this makes your business look just like your competitors, and it doesn’t position you as the premium choice in your region.
Your content is competing for attention with millions of hours worth of content being uploaded online daily.
The Opportunity
Welcome to Blue Collar Authority - where elite commercial storytelling meets the trades, and your business becomes the name people trust, remember, and want to hire in your region.
Who this isn’t for:
Trades businesses looking for the cheapest marketing option.
Owners who just want quick leads and don’t care about long-term brand positioning.
Owners who are comfortable blending in with competitors.
Companies relying solely on word-of-mouth and not ready to scale.
Anyone who thinks shaky iPhone clips and discount ads are “good enough.”
Who this is for:
Established trades business owners ready to become the go-to name in their region.
Owners who want to charge premium rates and justify them.
Owners who take pride in their craftsmanship and want their brand to reflect it.
Businesses doing strong revenue already but lacking authority positioning.
Owners who want high-quality marketing done for them — without spending hours every week on social media.
The Plan
Creative Strategy
A 90 minute project kick off meeting to determine our approach.
We will decide:
what to film
who to film (interview subjects)
what sites/projects to capture
how you want to showcase your business
Production
We will shoot all of the media on 2 full days of production. A full schedule with times and locations of both shoot days will be provided.
Distribution
We will provide you with a document advising how to maximize the usage of your media. Including where and how to use your brand film, how to boost your videos as ads, and how to optimize your social media account.
Delivery & Support:
1x cinematic brand film (60–90 sec)
3x short social media video ads
2x IG carousel ads
20x vertical edits for Reels, YouTube Shorts, or Ads
Professional photo gallery (35-50+ edited images)
6 months worth of content delivered within 30 days.
Outcome:
A cinematic brand presence that converts attention into revenue
A polished hero video that instantly levels up your website and socials
Lead generation on auto pilot through local advertising campaigns
Elevated brand image and credibility online
Increased engagement on social channels from scroll-stopping visuals
Investment: $10,000 (paid in full)
Payment Plan Options:
$6000 x2 (split pay)
$4500 x3 (3 payment plan)
“I have had the pleasure of working with Ian several times now and they never fail to disappoint. Ian is creative, dependable and able to take control of a project and see it through with little direction. I’m looking forward to working with Ian and his team again soon and would highly recommend him to anyone!”
FAQs
What makes you different?
1
We bring over a decade of commercial video production experience and we specialize in trades businesses.
How do I get started?
2
Getting started is simple. Fill out our form below—we’ll walk you through the next steps and answer any questions.
Can you post for us and run our ads?
3
Yes, for an extra $1k/mo we will post for you and manage your ads.
How much should we spend on ads?
4
We recommend $1500/mo minimum on FB/IG.